The initiatives
of the consortium

Led by experts, the masterclasses offer an in-depth analysis of various aspects of wine, including the tasting of a curated selection of wines.

A very, very important activity, indeed fundamental, in Chengdu during the week of events and trade shows is attending the many dinners organized by our numerous clients, both importers and distributors.

The Borsa Vini event represents an effective and well-established promotional tool that allows participating producers to establish new business opportunities and consolidate their contacts.

In 2024, the seventh edition of the Vinitaly China Roadshow will take place, an event organized by Veronafiere that has been held annually since 2018.

The Hong Kong International Wine and Spirits Fair is one of the largest events of its kind in the Asia-Pacific region. Held annually at the Hong Kong Convention and Exhibition Centre (HKCEC), it attracts a wide international participation from producers, distributors, importers, buyers, and industry professionals in the wine and spirits sector.

Interwine China took place in Guangzhou, China, from May 23 to 35, 2024. Interwine China is one of the leading wine and spirits fairs in Asia, with a strong focus on the Chinese market, which is one of the fastest-growing wine economies in the world.

Vinexpo Hong Kong is an annual event held in the dynamic Asian city.

The event aims to enable Italian companies to create new commercial opportunities in a strategically important area for the growth of Italian wine and spirits marketing, with the goal of recovering market share, particularly in relation to French and Chilean competition.

A wine tasting in Taipei represents a fascinating immersion into the world of wine within one of the most vibrant cities in Asia.

Vinexpo Paris took place in Paris at the Paris Expo Porte de Versailles from February 12 to 14, 2024.

The Wine Exchange represents an effective and well-established promotional tool, highly appreciated by companies, allowing participating producers to create new business opportunities and consolidate their contacts.

As part of the promotional activities for Italian wine planned for 2024, the ICE Agency is organizing a new edition of the WINE EXCHANGE in Singapore.

WineCon Shangri-La Chengdu took place in Chengdu at the Shangri-La Hotel from March 16 to 19, 2024.

The incoming events organized by the Consortium are of great significance for promoting local wines and developing business relationships with the Chinese market.

As was customary pre-pandemic until 2019, after the Lunar New Year celebrations and holidays, Chengdu comes alive with numerous promotional initiatives on wine and spirits around mid-March, transforming into the Chinese capital of alcohol and food with the main focus being the gigantic TANG JIUHUI - DA ZHAN fair, also known in the West as CFDF – China Food and Drink Fair, which has reached its 110th edition.

The Wine Exchange in South Korea represents an effective and well-established promotional tool that is highly valued by companies, offering a streamlined and immediate approach to the market with significant cost savings on setup and travel.

The ICE Agency, as part of its promotional activities for Italian wine in Japan, will organize the 11th edition of the Italian Wine Exchange.

The famous Vinitaly fair took place in Verona from April 14 to 17, 2024. Vinitaly is one of the most important international fairs for wine and spirits, attracting producers, distributors, importers, restaurateurs, technicians, journalists, and opinion leaders from all over the world.

The China Food and Drinks Fair (CFDF) was held at the Western China International Expo City in Chengdu, and the 2024 edition took place from March 20 to 22.