The Consortium Made in Italy Export is a non-profit organization that puts together Italian food and wine small and medium sized companies and is nowadays leader in promotional activities in the Asian market, and particularly China. It is established with the goal of promoting and supporting Italian businesses in this challenging and complex export markets through the organization and the running of business services from market research to marketing consultancy, organization of fairs and shows, incoming of buyers and wine tours, etc.
Thanks to its over thirty years of experience and deep knowledge of the market, the Consortium actively works to facilitate the meeting of demand and supply for high-quality Italian products through business matching activities with selected operators.
Founded in 1992 in Turin, North of Italy, under the auspices of the Italian government, which regulates consortia for internationalization through law 83/89 and subsequent amendments, it has stood out as an essential point of reference for companies interested in exploring and consolidating their presence in foreign markets, particularly in Asian countries and China.
The main objective is to assist Italian companies in expanding their commercial activities in Asia markets by offering comprehensive support, ranging from identifying market opportunities, promoting products, to carrying out targeted marketing and communication activities. With more or less 100 initiatives organized every year for over 50 Italian producers and over 200 companies assisted over the years, it has developed an extensive network of contacts that includes governments, institutions, and business partners in both Italy and Asia, working to build strong bridges between the two economic areas, with a particular focus on the wine sector, one of the jewels of the Italian industry.