These events are designed to present Italian wines to importers, distributors, and buyers, creating business opportunities and strengthening the presence of Italian wine in China.

During an incoming event, the Consortium welcomes guests and arranges visits to the associated wineries, offering an immersive experience in Italian wine regions such as Tuscany, Piedmont, Veneto, or Sicily. Visitors participate in vineyard tours, winery visits, and guided tastings, where they can appreciate the variety and quality of Italian wines. Each tasting is accompanied by detailed explanations about production techniques, grape varieties, and local traditions. These incoming events are crucial for the Consortium, as they help promote the quality of Italian wines, increase the international visibility of the associated wineries, and develop solid and lasting business relationships with Chinese partners.

 

 

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