Location: SHANGHAI-XI’AN-GUANGZHOU

Date: 2-6 settembre 2024

Type of event: Walk around tasting

Link: vinitaly-china-roadshow

The Roadshow is a result of collaboration with the ICE Network in China. The format of the Roadshow follows the successful model of previous editions: a Walk Around Tasting at top-class hotels, where professionals from the wine and spirits sector will be invited, including wholesalers, importers, distributors, horeca operators, sommeliers, KOLs (Key Opinion Leaders), and impactful media.

Alongside the Vinitaly China Roadshow, Masterclasses featuring top-level speakers will be held, as well as the fourth edition of the Italian Wine Week. This initiative by Veronafiere, in collaboration with leading wine bars, bistros, and restaurants in the cities involved in the Roadshow, will also take place.