Consortium activities
Promotional activities

Since 2006, the Consortium has continued to develop a broad array of actions, including participation in trade fairs, business missions, workshops, educational tours, and many other events for Italian companies in Asia and China. These initiatives aim to foster the connection between demand and supply, bringing together Italian producers and foreign buyers.
In the past three years, the promotional activities have become more complex and unconventional, offering its members companies, and not also non-members, a higher added value service, particularly in terms of the consistency and continuity of activities over medium long term and the investment of time and resources in the follow-up phase of promotional activities through the establishment of multiple showrooms in foreign countries.

Key activities include:

• Trade fairs
• Out-of-fair events
• Masterclasses
• Missions
• Meetings with buyers
• Organization of business matching