Consortium activities
Logistic platform

Since 2009, the Consortium has had an operational structure in Guangzhou, the economic heart of southern China, to offer direct support to Italian companies in the region.

From past experiences, we have observed that a showroom space provides a physical environment where local operators not only have the opportunity to come into direct contact with the product they are interested in, but also offers the chance to communicate and establish a long-term relationship, unlike the occasional encounter at a trade fair or traditional promotional event. This communication and meeting space also allows for the creation of training and educational pathways through wine training sessions held on various occasions, with the presence of different operators invited specifically after a selection process.

Given the success of the first few years of this atypical and innovative promotional formula, the Consortium has replicated and scheduled several exhibition spaces in different Chinese cities across southern China, particularly in the Guangdong Province.

Showrooms: