Consortium activities
Educationals and tastings

Since the beginning of its promotional activities in the Chinese market back in 2009, the Consortium has always worked in close collaboration with Italian government institutions on the ground, particularly with the ITA/ICE office in Guangzhou. Together, we organize training and tasting activities called "Charming Italian Wine Tasting & Training," B2B events, and market trend information sessions at our offices. We also conduct operator research and coordinate incoming activities with the support of the local Consulate.

By way of example:

• Wine Tastings at our showrooms or at the offices of our partners
• Tasting Dinners to strengthen Guanxi (relationships) with local partners through the ritual of Ganbei, a toast of friendship
• Masterclasses with Italian and Chinese professionals, at least WSET III level certified